blockchain-based supply chain
The decentralized, non-tampering and data-encrypted characteristics of blockchain have made it the perfect solution to solve the current problem points in the food traceability system. Now the platform can trace and locate each traceability point in real-time, thereby targeting the responsible party. It also prevents any illegal attempts to alter data.
BLOCKCHAIN-BASED FOOD SAFETY SOLUTION
Beingmate Baby & Child Food Co., Ltd, also known as Beingmate, is a Chinese food manufacturer headquartered in Hangzhou, China. Following Nestle and Feihe (a Chinese dairy company), whom each took more than 13% of the baby formula market share in 2019(Statista), Beingmate is one of the key players in the industry, with about 4% of the current market share (Nielson).
"Whether it is a maternal & child product or maternal & child service, the safety requirements are extremely high. From the very first day, we have made commitments to our customers that we will take care of and take responsibilities of the babies and make new moms lives easier”, said Xie Hong, founder, and chairman of Beingmate.
The company has invested a lot of effort and resources into exploring the combination of blockchain technology and food safety. Beingmate aims to completely guarantee their product safety and link together the entire maternal-infant ecosystem to provide transparency and restore and strengthen customer trust by implementing blockchain technology solutions.
Beingmate has teamed up with Nakamoto & Turing Labs to create a verifiable and non-tampering provenance record for each of its products. This includes the location of the source farm, feeding and milking details, production process and methods, product’s components and food test results, packaging information, transportation timeline, and retail information. To accomplish this they are using Canonchain, a public blockchain network.
Using a built-in WeChat application, consumers can scan a QR-code on each product’s label to see every quality assurance checkpoint of the baby formula.
Customers can scan QR codes to access the complete data of the product from farm to store, including manufacture date, and location, transportation information, food safety certifications etc.
The decentralized, non-tampering and data-encrypted characteristics of blockchain have made it the perfect solution to solve the current pain points of the food traceability system. Now the platform can trace and locate each traceability point in real-time, thereby targeting the responsible party; it also avoids any illegal attempts to alter data.